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DZMB (90.7 FM), branded as 90.7 Love Radio, is a 24-hour commercial FM radio station, serving Metro Manila and surrounding areas. DZMB is the flagship radio station of Manila Broadcasting Company's affiliate licensee Cebu Broadcasting Company, and serves as the flagship station of Love Radio Network under the MBC Media Group in the Philippines.[1][2]

The station has nationwide coverage via its relay stations located within the Philippines. The station's studio is located at Design Center of the Philippines, Vicente Sotto Street, CCP Complex, Pasay City (beside Star City); while its transmitter facilities is located at the BSA Twin Towers, Bank Drive, Ortigas Center, Mandaluyong City sharing the same site with 96.3 Easy Rock, and 101.1 Yes The Best.[3]

It operates 24/7 except during the Paschal Triduum of the Holy Week annually (off air from midnight of Maundy Thursday, Good Friday, and Black Saturday, and resumes transmissions on Easter Sunday at 4:00 AM). Recently, the station reduced its operating hours from 24/7 to its 20 hours of programming from 5AM to 12MN due to the COVID-19 pandemic. Since 2005, 90.7 Love Radio is headed by Ms. Emmylou Gaite-Tiñana (known on-air as Nicole Hyala) as the station manager.

History

Early years

MBC founded the first music radio station in Manila under the callsign DZMB, which started its operations on the AM band on July 1, 1946 and was then originally broadcast at 760 kHz. The station was assigned to Cebu Broadcasting Company, an associate to the Elizalde family which also owns MBC. It also served as the sister station of DZRH and another established station DZPI. In September 1972, when President Ferdinand Marcos declared Martial Law, DZRH, DZMB and DZPI were closed down in a few months, but later resumed its operations.

Conversion into FM broadcasting

On February 14, 1975, MBC converted DZMB to the FM band, assigned at 90.7 MHz. The station maintained its music programming but it began airing as an easy listening-formatted station, earning the on-air moniker known as "Beautiful Music". Most notable personalities who worked on the station during that time were Mel Tiangco, Jay Sonza, and Reysie Amado.

In the 1980s, Manuelito "Manny" F. Luzon took over the management of the station, and reforming DZMB 90.7 under the new identity: 90.7 Love Radio. With this new strategy, 90.7 Love Radio became one of the most-listened to stations in Manila.[4] [5][6]

The station's easy listening format lasted for over the next two decades until the beginning of the new millennium.

The Kabisyo era and the ratings game

On February 14, 2000, coinciding with the 25th anniversary, 90.7 Love Radio was relaunched with a new logo and the tagline "Kailangan pa bang i-memorize yan? Bisyo na 'to!" to have become common everyday expressions of many Filipinos. Since the relaunch, 90.7 Love Radio has been reformatted as a masa (contemporary MOR) station after the success of its sister FM station Yes FM 101.1 (now 101.1 Yes The Best). Over the next years, 90.7 Love Radio became a top-rated station after dethroning Yes FM 101.1 in the radio survey, the success would maintain its #1 position in the FM radio ratings for the next few years.[7]

The early 2000s also began the careers of popular radio personalities. Chris Tsuper and Nicole Hyala launched their own program Tambalang Balasubas at Balahura, originally aired on a late-afternoon/early-evening slot before moving to its current morning slot. Since then, the program began to broadcast via satellite on all Love Radio stations nationwide.

In the mid-2000s, John Gemperle joined the station under his on-air moniker "Papa Jack". He would later launch his love advice program TLC: True Love Conversations, which became one of the most popular night-time radio shows until his departure from the station on December 16, 2016.[8] [9]

Following MBC's acquisition of 96.3 DWRK from the Hodreal family in 2008, MBC reassigned DZMB back to its original station licensee Cebu Broadcasting Company, as the latter took ownership of the said new station.

On October 2, 2019, the main studios of 90.7 Love Radio at the MBC Building, CCP Complex in Pasay City, along with its sister MBC Manila radio stations, were affected by a major fire that originated in the nearby Star City theme park. In interim, Love Radio currently broadcasts from its backup studio in BSA Twin Towers, where its transmitter is located.[10]

DJ's

Love Radio Manila

  • Angkol Dagol
  • Tanya Chinita
  • Chris Tsuper
  • Nicole Hyala
  • Conyo Bicolano
  • Robin Sienna
  • Raqi Terra
  • Diego Bandido
  • Totoy Bato

Love Radio Baguio

  • Maria Morena
  • El Kapitan
  • Olah Amiga
  • Kristine Dera

Love Radio Tarlac

  • Justin Dero
  • Marie Tessa
  • Macko Gwapito
  • Keana Kapitana
  • Isay Tisay

Love Radio Dagupan

  • Sundae
  • Chris Tsuper
  • Totoy Bato
  • Sid Marino

Love Radio La Union

  • Missy Hista
  • LJ
  • Justin Bibbo
  • Ate Juday

Love Radio Laoag

  • Joana Kate
  • Julius Bird

Love Radio Santiago

  • Sexy Romie
  • Baby Hans
  • Mama Mia
  • Shai Tisai
  • Pete Figueroa

Love Radio Tuguegarao

{n/a}

Love Radio Lucena

  • Sexy Joe
  • Lovey Doods
  • Honey Bee
  • Lady Love

Love Radio Daet

  • Tommy Tambay
  • Kristine Dera
  • Raqi Terra

Love Radio Naga

  • Kristine Dera
  • Matthew Dancer
  • Rico Panyero
  • Totoy Bato
  • Diego Bandido

Love Radio Legaspi

  • Jheggo Lo
  • Tommy Tambay
  • Johnny Thor
  • Sexy Terry

Love Radio Palawan

  • Rica Herra
  • Benjie Parak
  • Sexy Terry
  • Chupeta

Love Radio Kalibo

  • Missy Hista
  • Diego Lo
  • Tita Nus
  • Kristine Dera
  • Karl Pintero
  • Ben Balasador
  • Monsour Betero
  • Benjie Parak

Love Radio Roxas

  • Diego Bandido
  • Tony Shark
  • Julia

Love Radio Iloilo

  • Cory Dora
  • El Barista
  • Mocha Chacha
  • Martin Dero

Love Radio Bacolod

  • Bella Reena
  • Totoy Bato
  • Robin Sienna
  • Tommy Tambay

Love Radio Cebu

  • Jun Tagalog
  • Mike Mahusay
  • Pipay Tando
  • Tita Missy
  • Lolo Kenor
  • Tristan

Love Radio Tacloban

  • Robin Sienna
  • Sexy Terry
  • Bobby Guard

Love Radio Catarman

  • Rio Bhabe
  • Kara Kahera
  • Nicko Mekaniko

Love Radio Zamboanga

  • Kristine Dera

Love Radio Butuan

  • May Estra
  • Salvi Dora
  • Kristine Dera
  • Sosy
  • Martin D
  • Tommy Tambay
  • Papa Mon
  • Sexy Terry
  • Benjie Parak
  • Jenny Tres

Love Radio Malaybalay

  • Indzai
  • Papi Chulo
  • Lowla
  • Conyo Fernando

Love Radio Davao

  • Yoyoy Buhi
  • Michael Ling/Lolo Baba
  • Angkol Boy
  • Arya Nah
  • Anah Raj
  • Lola Hubag
  • Ben Harhar
  • Tingkuling

Love Radio General Santos

  • Sexy Mickey
  • Sweet Roxy
  • Shammy Supsup
  • Rico Loko

Love Radio Koronadal

{n/a}

Awards

  • Best Male Disk Jockey - ALTA Media Icon Awards for Chris Tsuper (2016)
  • Best FM Station - ALTA Media Icon Awards (2016)
  • Best FM Station - 24th KBP Golden Dove Awards (2016)
  • Best FM Station - 23rd KBP Golden Dove Awards (2015)
  • Best FM Station - 2014 Yahoo PH Celebrity Awards
  • Best Female Disk Jockey for Nicole Hyala - 2013 Yahoo! OMG Awards
  • Best Female Disk Jockey for Nicole Hyala - 2012 Yahoo! OMG Awards
  • Best Radio Program: Tambalang Balasubas at Balahura for Nicole Hyala and Chris Tsuper - 2012 Yahoo! OMG Awards
  • Best Male Disk Jockey for Papa Jack - 2012 Yahoo! OMG Awards
  • Best Male Disk Jockey for Papa Jack - 2013 Yahoo! OMG Awards
  • Male DJ of the Year for Papa Jack - 2014 Yahoo! Celebrity Awards
  • Best Radio Comedy Program: Tambalan for Nicole Hyala and Chris Tsuper - 27th KBP Golden Dove Awards (2019)

Love Radio stations

Further information: Love Radio stations

See also

References

External links

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