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ABS-CBN Sports Action
ABS-CBN Sports and Action is a television network owned by the ABS-CBN Corporation. Apart of ABS-CBN Sports. Before January 2014, it was named Studio 23 after its flagship station in Metro Manila, DWAC-TV, which is carried on UHF channel 23. The network is a sister network of the main channel, ABS-CBN, airing programming aimed towards former young adults-oriented channel. This includes sports rolling programming for live sports coverage 70 percent of its contents will be about sports, with the remaining of it covering Filipino action films, English television series, programs news updates, and other entertainment, informative & religious programs such as blocktimers 30 percent. This station studios are located at 3/F ABS-CBN Broadcasting Center, Sgt. Esguerra Ave., Mother Ignacia St., Diliman Quezon City.

HistoryEdit

At a planning session during the mid-1990s, ABS-CBN staff members were plotting out plans for a new UHF channel offering a more "upscale" alternative to the main ABS-CBN. This channel, was Studio 23. In the lead-up to the launch, ABS-CBN acquired the rights to many syndicated US imports, such as Wheel of Fortune and The Oprah Winfrey Show. The flagship station, DWAC-TV owned by the AMCARA Broadcasting Network, signed on about a month before the launch of Studio 23, simulcasting MTV Asia.

  • Studio 23 was officially launched on October 12, 1996, but as a timeshare with MTV Asia aired during the daytime, with Studio 23 programming taking over in the primetime hours. The first program aired on launch night was the movie The Bodyguard.
  • On January 1, 2001, ABS-CBN severed their ties with MTV Asia, and Studio 23 gained total control of DWAC-TV. MTV moved to DWNB-TV after the change and relaunched as MTV Philippines.
  • In 2003, Studio 23 had simulcasted with ABS-CBN Channel 2 and it lasted within a few months. Studio 23's programming has evolved from being "upscale" (as suggested by their previous slogan as the "Premium Network"), to aimed more at the youth and young adult demographics. The network still airs a multitude of US imports, but Studio 23 also airs original programming, such as spinoffs and supplemental programming for shows aired on the main ABS-CBN network, such as Pinoy Dream Academy and Pinoy Big Brother.
  • In 2010, Studio 23 rebranded its network from English to Taglish/Tagalog used in 2004.
  • In January 17, 2014, Studio 23 ceased operations The following day, an unnamed station aired and used the words "Test Broadcast" on the supposed position, and It was replaced with a launching of ABS-CBN's free TV sports channel, ABS-CBN Sports+Action on January 18, 2014.

SlogansEdit

Branding Slogan Years in use
Studio 23   Premium Network October 12, 1996 - April 4, 1999
Studio 23   This is My Channel! April 5, 1999 - January 20, 2001
Studio 23   Cool TV January 21, 2001 - September 30, 2002
Studio 23   Watch U Want! October 1, 2002 - April 10, 2004
Studio 23   KaBarkada Mo! April 11, 2004 - January 9, 2009
Studio 23   Get It Here! January 10, 2009 - July 31, 2010
Studio 23   IbaKabarkada! August 1, 2010 - January 16, 2014
ABS-CBN Sports and Action   Play Hard January 18, 2014 - August 28, 2016
S+A   Sumasaludo sa Pusong Palaban ng Lahing Pilipino August 29, 2016 - present

ProgrammingEdit

Main article: List of programs broadcast by ABS-CBN Sports and Action

See alsoEdit

WebsitesEdit

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